My intention is to create stylish clothing using sustainable fabrics and production methods that have a low impact on the earth, now and in the future.
I began my career in fashion in Bristol and London, studying fashion design, and then ultimately becoming a professional pattern cutter working for the likes of Jean Pierre Braganza and Burberry.
In 2008 I moved to the Lake District to join my parents in my mother's homeland and set up my first dress label, Ele Horsley. I produced exquisite silk tea dresses and worked on many a bespoke wedding gown. Then in 2014 I purchased a small and historic clothing factory in Kendal where we produced high quality tweed clothing. It was during this time that I created the Horsley brand and began to create clothing and accessories using the most beautiful British wool tweeds sourced from the Scottish borders, Cumbria and Yorkshire.
And the newest part of this journey has just begun... My new weather wear range! The Norwester smock is the first of my waxed cotton creations. Not only does waxed cotton keep the wind and drizzle out, but it won't remain on the planet for the next 800 years. When it comes to the end of its useful life (as we all must eventually) it will return to nature and become part of the earth from whence it came.
Style and simplicity have always marked my design handwriting. I like to keep fuss to a minimum, and functionality fulfilled.